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Author Topic: HOT!! New features of Bing released by Microsoft  (Read 319 times)
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emereuwa
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« on: August 13, 2009, 11:59:12 PM »
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HOT!! New features of Bing released by Microsoft

Recently Microsoft released a new 24 page document titled Bing: New Features Relevant to Webmasters.
The PDF file provides interface updates on Bing, Microsoft's own decision search engine, SEO tips for webmasters and web publishers.

Microsoft also released a white paper document containing instructive guidelines on how webmasters, bloggers or forum creators could create friendly, easy to index websites, as well as ways to make sites look attractive to search engine spiders and robots.

For Webmasters
The target of every search engine is to bridge users with websites and content across the Internet. This too is the primary function of Bing.
Now you may ask “what’s the difference of Bing from other search Engines?

This is why

1. Categorized choicesUnlike ordinary search engines, Bing offers categorized choices. Users can select options from the side tool bar, picking more to-the-point selections. This tends to reduce the amount of irrelevant sites popping up and saving the Bing users a lot of valuable time.

2. Long tail strategies

It may come as a surprise to many to learn that Bing uses more than 300 factors in determining categorization and that the categories that appear are entity-dependent? For example: if you search for [heart monitor], the search results may offer you options, such as "shopping", "reviews", "ratings", and "videos", splitting up the search in convenient sections . Microsoft believes that this innovative way of organizing results provides new long tail opportunities for website owners.

3. Best match

A key objective of Bing is to deliver premium search results and one of the ways the search engine approaches this goal is through a new feature called "Best match." Watch what happens when you conduct a search for a particular brand, such as Adidas, Toys R Us, Campbell's, or Chrysler. The result is amazing. Bing will actually separate the official sites of these brands from the rest of the results, featuring a "Best Match".

5.Bing Hover Links preview

One of the cool features Bing has to offer is "Bing Hover links". Just hover your mouse over your search results and a window will pop up on the right of it. It will show a summary of that specific query result, as well as and important links related to that result. Webmasters feel this feature increases qualified traffic and helps searcher to find the information they want without having to leave the Search Engine Result Page (SERP). This time-saving feature is truly appreciated by Bing users. (Yours sincerely inclusive) Wink.

6. Data Extraction for previews

Through intelligent data extraction, Bing is able to compile useful information in the hover link section. This includes addresses, phone numbers, and email links the search engine has gathered not only from the content of a specific page, but from anywhere else on the Internet.

7. Flash recognition

Websites saturated with Flash and Silverlight-based content often lack readable Meta data text. Titles and descriptions in the HTML source code are so poor, web crawlers hardly notice them and those that notice pointedly ignore them.
These websites may look great aesthetically, but are actually empty as far as the search engines are concerned. In the present day internet environment with the millions of websites focusing on common markets or product, search engine visibility becomes paramount and good SEO is of essence if a business is to remain competitive.
Therefore, in an effort to bring these empty-tagged websites out of obscurity, Bing implemented a new technology capable of extracting limited data.

8. Instant answers queries

The recently upgraded, Bing's "Instant answers" feature now offers even more comprehensive and richer results to informal queries than ever. Type in a short question in the query box and believe me you will be impressed by the result!

9. Local listing center

A new opportunity for businesses is available through Bing.
Businesses should take advantage of the opportunity to list their company with Bing's newest addition, the Local Listings Center.

10. Searchers and Surfers

Searchers who do not know how to start a new or specific search often refine their keywords and phrases halfway through their query.
Furthermore, the more information is available, the more people adapt the way they search and surf the Internet.
Microsoft has done a number of intense studies to analyze specific search patterns and behaviors. As a result, updates and additions were initiated.
Microsoft's goal is to improve searcher satisfaction by delivering faster, more accurate and complete results.

To download this file (pdf) follow the link below:
http://www.gbconcepts.net/forums/index.php?action=downloads

Note: You can view, rate, comment and download the file only. To add your own downloads for public consumption you must be a registered member.
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